Everybody loves winning an award, but are cannabis competitions really that important?
Yes. Cannabis competitions like the Cannabis Classic are important to the industry.
Sure. The time it takes to strategize on which categories to enter and the cost to enter are all factors.
But cannabis competitions bring about a healthy amount of competition in our industry.
Cannabis competitions push us to strive for greater genomic excellence; they give growers and breeders a chance to come together and showcase their incredible work. Sometimes the only way to properly recognize our industry’s best breeders and growers is through events like the Cannabis Classic.
There’s something special about gathering together with our peers and honoring the best in our industry.
Here are three more reasons why I think the Cannabis Classic, and cannabis competitions in general, are important:
- Differentiation – an award sets you apart from your competition and differentiates your quality of product from others. An award helps you stand out for excellence over and above many other growers and suppliers in the same industry.
- Validate – awards speak volumes about your products or services and substantiate their credibility. Even enter a competition can be helpful because it validates your leadership in the cannabis industry and proves you’re ahead of the curve.
- Brand Awareness – awards can help you garner a significant amount of visibility in the cannabis industry, and attract new customers and investors by giving you an edge over your competitors.
For people who ask “are cannabis competitions really worth it?” My answer is an emphatic “yes!” Cannabis competition awards are and always have been the most tangible evidence of excellence for growers and breeders.
For individuals in the cannabis industry, awards mean promotions and new opportunities; for companies, awards mean new business, better talent, and third-party endorsement.
With so many different strains available, consumers are now looking for outside confirmation they are using the best products.
Given the impact awards can have on employees, customers, and your business itself, it can be important to make entering cannabis competitions a critical part of your marketing or public-relations plan.
If you’re interested in submitting samples into the Cannabis Classic, please register here.